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About the Owner

Licensed Esthetician


J. Latrelle Coward was born in North Carolina and raised in Connecticut where she currently lives with her son, Aj. With years of experience in managing her son's eczema and more than ten years of experience in general health care and mental health, she has always had a passion for maintaining healthy skin and practicing self-care. It wasn't until recent years that Latrelle decided to share these passions with the world -- originally launching a self-care and mental health blog which came to an end in 2019.


During the height of the pandemic, Latrelle began promoting and selling skincare products for a multi-level marketing company, which she enjoyed but soon realized she could be using her marketing skills and skin knowledge to grow her own business. The Brown Skin Co. was launched with the intention of being e-commerce only. However, Latrelle understood the benefits of incorporating professional skin treatments with home care as well as being a knowledgeable resource for her customers, ultimately becoming a Licensed Esthetician. After receiving her license in July 2020, The Brown Skin Co. launched skincare and waxing services just two months later at Trachouse Beauty Lounge in Downtown New Haven. 


To date, Latrelle has provided luxury facials and premium waxing services to more than 600 men, women, and teens in New Haven and surrounding areas. Business is continually growing with new services being added on an ongoing basis. Throughout the year, Latrelle spends her time completing continuing education courses and staying up-to-date on the ever-changing protocols, policies, and business practices within her industry. 


Outside of the treatment room, you can find Latrelle educating her peers on the importance of sunscreen, cozied up with a good book, sipping wine, dining al fresco, and enjoying time with family and friends. She aspires to one day open what she calls a self-care oasis where guests can come and not only receive quality service but also unwind in luxury and leave their worries behind, even if only temporarily. The Brown Skin Co. is where self-care meets skincare, and you're invited to indulge in the self-care you deserve.


(Jasheila L. Coward, License No. 575)

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