About the Owner

Licensed Esthetician


J. Latrelle Coward was born in North Carolina and raised in Connecticut where she currently lives with her son, Aj. With more than ten years of experience in general health care and four years of mental health experience, she has always had a passion for skin and self-care. It wasn't until recent years that Latrelle decided to share these passions with the world. 

During the height of the pandemic, Latrelle began promoting and selling skincare products for an MLM company, which she enjoyed but ultimately decided to use her marketing skills and skin knowledge to grow her own business. Initially, The Brown Skin Co. intended to be product-based only. However, Latrelle decided to increase the credibility of her business by also becoming a Licensed Esthetician. After receiving her license in June of 2020, The Brown Skin Co. launched skincare and waxing services three months later at Trachouse Beauty Lounge in Downtown New Haven. 

To date, Latrelle has provided luxury facials and premium waxing services to more than 400 men, women, and teens in New Haven and surrounding areas. Business is continually growing with new services being added on an ongoing basis. Throughout the year, Latrelle spends her time completing continuing education courses and staying up-to-date on the ever-changing protocols, policies, and business practices within her industry. 

Outside of the treatment room, you can find Latrelle preaching about the importance of sunscreen, cozied up with a good book, sipping wine, dining al fresco, and enjoying time with family and friends. She aspires to one day open what she calls a self-care oasis where guests can come and not only receive quality service but also unwind in luxury and leave their worries behind, even if only temporary. The Brown Skin Co. is where self-care meets skincare, and you're invited to indulge in the self-care you deserve 🤎🤗 

License No. 575